In a prerecorded infomercial, Apple executives framed the improvements within the new iPhone 13 as significant innovations, but they end in a tool that appears and performs very similar to the iPhones that Apple touted last year.
said the new iPhones have a brighter screen, longer battery life and more powerful cameras and computer processors. Having already pushed the screen nearly to the sting of the device, Apple slightly increased its size by reducing the tiny notch at the highest of the screen. Apple kept an equivalent flat-edge design of the phone that it's utilized in other recent models.
Apple is hoping that by adding new features and making slight design improvements, customers will keep dispensing extra money . it's a technique that has worked for an extended time. The iPhone, now in its 14th year, remains one among the world’s best-selling products and therefore the centerpiece of Apple’s business. Over the primary half the year, the newest period available, Apple said iPhone sales rose 58 percent to $87.5 billion over an equivalent period a year earlier.
That success is partly because Apple has built an intensely loyal customer base, and also because it's designed its products during a way that creates it difficult for patrons to modify to the competition, like Samsung and Google. The iPhone also remains among the simplest smartphones on the market in several areas, including camera technology and screen resolution.
Apple spent much of its advertisement showing off the iPhone’s new “cinematic mode,” a camera technology which will automatically follow and specialise in a topic , leading to videos that more closely resemble professional movies.
Apple’s emphasis on advanced camera technology in its iPhones may be a reflection of its hefty investment in AI to compete with Google.
A few years ago, Google’s Pixel smartphones used the search giant’s prowess in AI to leapfrog the iPhone’s camera capabilities. But over the previous couple of years, Apple made several aggressive moves to catch up, acquiring several A.I. start-ups and hiring a top A.I. executive from Google, John Giannandrea. Partly as a result, its newer iPhone cameras have received higher ratings than the Pixel.
As in past years, Apple unveiled two separate versions of the new iPhone: the entry-level iPhone 13 and iPhone 13 mini, and therefore the costlier and advanced iPhone 13 Pro and iPhone 13 Pro Max. Apple largely kept prices flat from last year’s models.
The dominance of the iPhone has also brought Apple increased scrutiny and criticism from app developers, regulators and lawmakers. Having an iPhone app has become a necessity for several companies, which has enabled Apple to create a huge business by charging a commission of up to 30 percent on some app sales.
But that practice has been at the middle of legal and regulatory challenges in recent years. Last week, a federal judge ordered Apple to let app developers direct customers to other payment methods in their apps, which could enable them to avoid Apple’s commission. Regulators within the us , Europe and India also are investigating Apple’s App Store practices.